Digital Marketing Strategy for Bubble Tea Brand

Project overview

A marketing coursework proposal using environmental analysis, marketing-mix frameworks and customer-journey planning.

A digital-marketing strategy proposal for a bubble-tea brand. The work connects customer research, positioning and a two-week content plan around the value proposition “Less Stress, More Boba.”

Inside this build

• Analysed the business context using STEEP, SWOT and the marketing mix.
• Developed customer profiles and mapped the buyer decision process.
• Defined an online value proposition around custom drinks and flavoured pearls.
• Planned content pillars, platforms and audience targeting in a two-week editorial calendar.
• Outlined paid-promotion ideas and budgets as a proposal, without claiming measured campaign results.

Source code & links