Build notes · Goh Kun Ming
Content Performance Analysis & Strategy Refinement
Data · Public project
Jan 2025 – Feb 2025
Project overview
An exploratory analysis of campaign formats, posting times and engagement patterns, with reproducible figures.
An observational analysis of social-content performance, using historical post data to refine a proposed digital-marketing strategy. The project separates measured engagement patterns from recommendations that had not been tested in a subsequent campaign.
Inside this build
- Analysed a corpus of 100 posts, 192 comments, 689 reactions and 8,208 views, with a focused review of seven campaign pieces over 28 days.
- Compared content formats, posting days and times against views, reactions and comments.
- Used heatmaps, box plots, line charts and grouped comparisons to explain engagement patterns.
- Proposed changes to posting schedules, calls to action, hashtags and content based on the observed data.
- Added 14 regression-contract tests and checked nine reproduced figures for byte-identical output.
- Kept findings observational; the analysis does not measure causal effects or post-campaign uplift.