Build notes · Goh Kun Ming
Location Recommendation for AR Mobile Game Pilot
Data · Public project
Apr 2025 – May 2025
Project overview
A Power BI analysis of demographics, accessibility and gaming behaviour to inform a proposed pilot location.
A Power BI location-recommendation project for Funtendo’s proposed Catch & Go augmented-reality game pilot. The team used demographic, mobility and gaming information to explain candidate locations in Singapore.
Inside this build
- Combined demographic, income, dwelling, mobility and gaming datasets in a Power BI analysis.
- Created visualisations to compare accessibility, player behaviour and engagement considerations.
- Proposed Singapore pilot locations using the patterns identified in the report.
- Summarised the recommendation in a concise key message and a Sustainable Development Goals justification.
- Presented the analysis through a three-page dashboard and supporting narrative.