Build notes · Goh Kun Ming
Diploma in Applied AI & Analytics Promotion Video
Creative · Public project
Jul 2025 – Aug 2025
Project overview
A diploma promotion video exploring audience-focused storytelling, platform selection and responsible digital content creation.
A short promotional video introducing the Diploma in Applied AI & Analytics to audiences aged 16–21. The project combines audience-focused storytelling, platform selection and responsible digital-content creation.
Inside this build
- Produced a video showcasing the diploma for a youth audience.
- Applied PAC and HoMA frameworks to develop the story and opening hooks.
- Evaluated social-media platforms for the intended audience.
- Considered copyright, attribution and responsible AI-tool use.
- Explained the creative choices, outreach approach and digital ethics in a Q&A session.